Evaluation: Part 2: Who would be the audience for your product?

We aimed our thriller at a mainstream target audience. Having done plenty of research on our audience before hand, using surveys, experiences & knowledge and internet based explorations as a group, we were able to decide who our audience would straight away. ’ In order to confirm that our knowledge of our target audience was right, we used Survey Monkey to create a 10 question analysis where we would then receive feedback from our audience themselves. This way, we could make sure that out thriller easily reaches the right people. (http://anishaanishaanisha.blogspot.com/2010/02/graphs-for-survey-research.html). Our survey consisted of ten questions which we as a group thought would be the most useful. (https://www.surveymonkey.com/MySurvey_EditorPage.aspx?sm=tmsSyeDTZNqOItAkjjFDfZKKECyKv3xDW2Qi9qFgJY8%3d). Using the information from our survey, we went on to find that our movie would appeal well to who we chose. During the research process, we found that psychological thrillers can appeal to a wide range of people aged from 13-30. They are of any race as a psychological thriller is not aimed only at one race. Our audience would be people who enjoy everyday life and take pleasure in participating in fun and enjoyable activities. For example, going to a theme park and going on a ride they know they have fear off. Also, they would engage in challenging activities such as trying out new things which they have been too scared to try so far. They will have previously seen a psychological thriller such as ‘Memento’ (http://www.youtube.com/watch?v=MbTMAffb0CA) or ‘Silence of the lambs’ (http://www.youtube.com/watch?v=ZWCAf-xLV2k).