Evaluation: Part 6: How did you attract/address your audience?

During our feedback we asked the rest of our peers what they thought went well in our film, what didn’t go so well and what could have been done in order to improve the project overall. It was broken down so that each member of the class had a chance to watch the movie up to 3 times and make notes on what aspects of the movie they wanted to discuss with us. We then asked them 8 simple questions, and as a class they answered us one by one, like a debate. Overall, we feel that we reached out to our target audience really well. This was because we had some very positive feedback from the audience. They easily understood the narrative of the movie as well as having an easy understanding of the codes and conventions. Before beginning to film, we considered what in specific we needed to use in order to appeal to the right target audience. During the feedback, when asking what sub-genre our movie was, most of the class had figured out that it was a ‘supernatural/psychological’ thriller. In terms of downfalls, we also had many negative comments. We were told that during our production, ‘when the girl throws the bear, she throws it on the floor next to her and then in the next shot, the bear was in the middle of the room.’ Also, the music at points was extremely unclear and was not always clear. Overall, I feel that we reached the right and correct target audience whom we wished to appeal to. I also believe that we used the right codes and conventions which at the end of our movie, reflected well on the audience’s opinions. We could improve in terms of making our movie flow further and also making the sound effects less fuzzy however overall we reached the right target audience.